How Apple can gain significant OS market share

Best take yet on the latest silly season re-hashing of the utterly idiotic theory that Apple needs to license Mac OS X to gain market share, penned by an armchair business strategist over at Ars (Apple cares less about market share than revenue – better to take the top 10% that generates 90% of the revenue than shrink it to 10% trying to go after the other 90%...).